As technologies constantly change and evolve, so do the ways in which brands can take advantage of them to increase their scope and reach. One of the best ways you can leverage these new technologies is to establish your brand presence. Not only will establishing your brand presence expand your reach and attract more customers but it will also help you remain competitive in your respective industry. While there are many ways and angles to approach this goal, we’ve put together the 4 key ways you can build your brand presence online and take advantage of all the new opportunities that technology offers.
1. Conduct Keyword Research
Search Engine Optimization (SEO) is a great way to grow your online brand presence. It improves your site to increase visibility with keyword research and backlinks. In fact, 57.8% of all web traffic comes from Google and that statistic alone should tell you how important SEO is. As such marketers and brands have developed the practice of properly using specific keywords to ensure that their website ranks better on search engines and creates a stronger online presence for consistent and free traffic. The first step to proper SEO implementation is keyword research by thoroughly brainstorming and identifying what your customers are looking for. Consider thinking of phrases or terms that make sense for your business and industry. Additionally, on-page SEO is also an essential aspect of optimization that consists of the creation of content that users will be searching for. You’ll be tweaking this content to help search engines, like Google, know what your platform is about and what your brand offers.
2. Promote Your Brand on Social Media
Right now, there are 4.2 billion users active on social media worldwide. That is a whole lot of people to potentially reach to gain new customers. Because social media is so prominent in this day and age, you should think about putting your brand on a variety of platforms (if you haven’t already), such as Facebook, Twitter, Instagram, Linkedin, or even TikTok! Keep in mind that you don’t have to be on all platforms if one doesn’t make sense for your business and your services. Make sure to do your research on which platform will work best for your brand. Generally, each platform will have a different audience base with varying users. Ask yourself: Who are we targeting and trying to reach? What is the demographic of my current customer base? Once you establish who your audience is and which platform to use, make sure to deep dive into the types of posts that will resonate with them for increased engagement. Brainstorm relevant hashtags and current trends, and create a content calendar so you can plan out a consistent posting schedule.
3. Expand Your Reach with Advertising
Although social media and SEO are powerful marketing tools on their own, you should consider advertising to further expand your reach to support your organic efforts. Advertising comes in many forms but today, we will focus on Search Engine Marketing (SEM). SEM refers to a wider spectrum of marketing opportunities that can be achieved through the use of search engines and the audience they bring. In fact, SEM is an umbrella term that includes both paid and unpaid, organic traffic, and PPC. On top of SEM, your social media can be elevated by zoning in on your target audience to ensure your content doesn’t go to waste and is reaching potential customers. Enter paid advertising. Each platform will have a different strategy depending on your audience and what makes sense for your business so make sure you are doing thorough research on the platforms you are considering. This way, you’ll be able to not only ensure that all the ads you create resonate with your audience and generate more leads but also make the most out of your time and money.
4. Partner with an FMO
If building your online brand presence sounds too complex to handle alone, don’t worry! You can partner with a Field Marketing Organization (FMO) that can help lead you to not only establish your agency’s brand but also differentiate yourself from your competitors. The right partner will be able to act as a valuable resource for marketing materials, design services, email marketing, as well as support coordination between your agency and its clients. Because these types of organizations are designed to support your brand in multiple aspects of your marketing and expansion efforts, you’ll be able to leverage your partner’s know-how and insight on the newest trends and platforms in the industry. As such, partnering with an FMO will allow you to boost your efforts when establishing your brand presence in a saturated market.
We are living in a digital age. There are countless opportunities that brands can hop on to take advantage of all the new technologies on the market to make their brand stand out. As such, brands that are able to successfully establish a strong brand presence online will be able to stand out in a saturated market and stay competitive. If you’re not sure where to start, contact us! Back Office Advisory Desk provides you with the services and marketing know-how to grow your business and expand your reach.